Marketo Certified Expert Certification Practice Test

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Enhance your career with the Marketo Certified Expert Certification Test. Prepare with multiple-choice questions, detailed explanations, and hints. Excel in your exam and elevate your understanding of Marketo marketing automation.

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A lead enters a Program in April with March set as the period cost. When will the lead's acquisition cost be attributed?

The period cost associated with the lead's acquisition Program.
The lead's acquisition cost will not be accounted for.
March.
April.

The correct answer is: March.

The correct choice is that the lead's acquisition cost will be attributed to March. This is because when a lead enters a program that has a specified period cost for acquisition, the costs associated with acquiring that lead are linked to the period identified by the program, which in this scenario is March. When considering how attribution works, it is essential to understand that the period cost reflects expenses incurred in a specific month. Since the lead entered the program in April, but the acquisition cost is set for March, the cost is attributed to that prior month, indicating that the expenditure related to that lead was recognized in March. Thus,