Marketo Certified Expert Certification Practice Test

A marketer would like to send an email alert in a trigger campaign. Which of the following cannot be sent as an alert email?

1. Lead owner

2. Account owner

3. Opportunity owner

4. A lead or program token

The correct answer is: Opportunity owner

In the context of trigger campaigns in Marketo, an email alert can be sent to specific individuals based on their roles regarding the lead or account in question. The lead owner, who is directly responsible for managing the individual lead, and the account owner, who manages the overall account associated with the lead, are both valid recipients for alert emails within the trigger campaigns. A lead or program token can also be utilized in the email alert to customize communications or pull information dynamically into the email content, ensuring that the message is relevant to the recipient. Opportunity owners, however, do not have the same direct association with the trigger events linked to leads in the same way that lead owners and account owners do. Since the trigger campaigns primarily focus on communication related to specific leads or accounts, the opportunity owner would typically not receive alert emails generated by these triggers. This distinction underscores the relationship and hierarchy of roles within the sales process, which determines who should receive notifications when particular actions occur within the system.