Marketo Certified Expert Certification Practice Test

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Enhance your career with the Marketo Certified Expert Certification Test. Prepare with multiple-choice questions, detailed explanations, and hints. Excel in your exam and elevate your understanding of Marketo marketing automation.

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

How can a lead become known to Marketo?

Marketo learns the inferred country for the lead.
The lead browses anonymously on Munchkin-enabled landing pages.
Marketo learns the IP address for the lead.
The lead fills out a Marketo form.

The correct answer is: The lead fills out a Marketo form.

A lead becomes known to Marketo primarily when they fill out a Marketo form, as this action provides explicit information about them. When a lead submits a form, they typically provide their details, such as name, email address, and other relevant information. This input is essential for Marketo to create or update a lead record within its database. This process not only captures the lead's information but also establishes a direct connection between the lead and the marketing activities being tracked by Marketo. By filling out the form, the lead has engaged with the content or offer, indicating interest that can be further nurtured through targeted marketing campaigns. The other options may represent actions or data points that can enhance understanding of leads but do not create an identifiable connection in the same way. For instance, when a lead browses anonymously on Munchkin-enabled landing pages or when Marketo learns the IP address or inferred country, this information does not automatically associate the lead with a profile in the Marketo database. These actions may help in understanding lead behavior or demographic information, but they do not convert a visitor into a known lead without explicit engagement, such as form submission.