Marketo Certified Expert Certification Practice Test

How many leads will receive a new white paper at the next cast after adding it to an engagement program stream with some leads exhausting all content?

1. 890

2. 110

3. 1110

4. 1000

The correct answer is: 1000

To understand why the total of 1000 leads will receive the new white paper at the next cast after being added to an engagement program stream, we first need to consider the workings of engagement programs in Marketo. An engagement program is designed to nurture leads by delivering them timely and relevant content based on a defined cadence. Each lead in the program receives content as set by the streams that comprise the program. When new content is added, such as a white paper, all leads scheduled to receive new content will be candidates for receiving it. In this particular scenario, despite some leads having exhausted all content, the important factor is that the total number of leads in the program before this change was 1000. When new content is introduced, it is directed towards all active leads in the stream, meaning that they will all receive the new piece regardless of previous content consumption. The system's design ensures every lead gets updated with fresh material when it's added to the stream. Thus, because there are 1000 leads in total within the engagement program, adding the white paper means it will go to all of these leads in the next cast, hence confirming that 1000 is the correct amount. This reflects the core function of engagement programs to continually engage leads with