Marketo Certified Expert Certification Practice Test

If a marketer wanted to limit his/her web page activity report to only show leads in Germany, which section would you modify?

1. Report

2. Smart List

3. Setup

4. Subscription

The correct answer is: Smart List

To limit the web page activity report to only show leads in Germany, modifying the Smart List is the appropriate action. A Smart List allows you to define criteria for filtering leads based on specific attributes and behaviors. In this scenario, you would create filters within the Smart List that focus on the geographic location of leads, specifically targeting those identified as being in Germany. Utilizing the Smart List in this way ensures that the report reflects only the activity of leads meeting the defined criteria, enabling the marketer to gain targeted insights relevant to that specific audience. The data captured will be relevant and segmented, allowing for more informed decision-making and tailored marketing efforts. The other sections serve different purposes: the Report section displays results based on the entire data set compiled, the Setup section is used for configuring settings and environments rather than for filtering leads, and Subscription allows users to manage report delivery options rather than specify data criteria. Therefore, the Smart List is the correct choice for this specific task.