Marketo Certified Expert Certification Practice Test

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Enhance your career with the Marketo Certified Expert Certification Test. Prepare with multiple-choice questions, detailed explanations, and hints. Excel in your exam and elevate your understanding of Marketo marketing automation.

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In which section of Admin will you find the ability to create a custom tab on the lead record?

Smart Campaign
Field Management
Treasure Chest
Sales Insight

The correct answer is: Field Management

The ability to create a custom tab on the lead record can be found in the Field Management section of the Admin settings. This area is specifically designed for managing custom fields, including their visibility and how they are organized within the lead record. When you create custom fields, you often want to group and display them in a way that makes sense for your team’s processes, and custom tabs allow for that level of customization. Field Management provides the tools necessary for modifying how the information is presented to users, ensuring that the lead records meet specific business needs. By using this section, you can enhance the usability of lead records by categorizing fields into dedicated tabs, improving data accessibility and user experience. In contrast, other sections like Smart Campaign, Treasure Chest, and Sales Insight do not deal with the customization of lead record layouts or tab creation. Smart Campaign focuses on campaign automation and execution, while Treasure Chest is related to asset storage for marketing programs, and Sales Insight provides data insights for sales teams. Therefore, those options do not apply to the task of creating custom tabs on lead records.