Marketo Certified Expert Certification Practice Test

To trigger a Smart Campaign when a new lead enters the system by filling out a specific form, you should use:

1. The Lead Performance report and set it to Trigger

2. The Lead Creation Program Type

3. A choice in your steps to filter out leads which have not filled out the form

4. The Lead is Created trigger and add the Form Name constraint to pick the exact form

The correct answer is: The Lead is Created trigger and add the Form Name constraint to pick the exact form

To trigger a Smart Campaign when a new lead fills out a specific form, utilizing the Lead is Created trigger with the Form Name constraint is the most precise approach. This method allows you to activate the campaign immediately upon the creation of a lead, ensuring that only leads who have submitted the designated form initiate the flow of the Smart Campaign. By applying the Form Name constraint, you effectively narrow down the campaign's focus to the leads that have engaged with that specific form, filtering out any leads that may have been generated through other means. This targeted triggering is essential for executing a tailored marketing strategy and enables more effective follow-up actions based solely on that specific interaction. Using the Lead Creation Program Type alone does not inherently set triggers for specific actions related to forms, and while filtering leads through a choice may seem relevant, it lacks the immediate activation that the Lead is Created trigger provides. The Lead Performance report does not trigger actions directly; it's designed for monitoring performance rather than initiating actions based on data events.