Marketo Certified Expert Certification Practice Test

To use both an overall score and a behavior score in a smart campaign, what should you do?

1. Create separate program tokens

2. Create separate smart campaigns

3. Create separate flow actions

4. Create separate smart lists

The correct answer is: Create separate flow actions

To effectively use both an overall score and a behavior score in a smart campaign, it is essential to create separate flow actions within that smart campaign. This approach allows you to distinctly manage how each score influences the campaign's logic and decisions. By incorporating separate flow actions, you can set conditions that trigger different outcomes based on the values of the overall score and behavior score. For instance, you could have one flow action that engages leads with a specific overall score while implementing a separate flow action that reacts based on behavior scores. This level of granularity enhances the capability to tailor marketing actions more precisely to lead behavior and engagement levels. The other options, such as creating separate program tokens, smart campaigns, or smart lists, do not provide the same level of control within a single smart campaign. Separate tokens may manage different pieces of information but will not dictate actions. Creating separate smart campaigns would complicate your workflow unnecessarily and reduce efficiency, while separate smart lists only classify leads without triggering individualized responses based on their scores. Therefore, utilizing separate flow actions within one smart campaign is the optimal solution for managing different scoring types effectively.