Marketo Certified Expert Certification Practice Test

What flow setup steps should be utilized to send a reminder notification if a follow-up does not occur within 48 hours?

1. Wait, Change Program Status, Send Alert

2. Wait, Add Interesting Moment

3. Wait, Send Email

4. Wait, Send Alert

The correct answer is: Wait, Send Alert

To effectively set up a flow that sends a reminder notification if a follow-up does not occur within 48 hours, the sequence of actions is crucial. Starting with the "Wait" step allows the system to pause the flow for the specified duration—in this case, 48 hours. This is essential because the reminder notification should only be triggered if no follow-up action has occurred within that timeframe. The subsequent action involves the "Send Alert." This is the appropriate step here because sending an alert notification is a direct way to inform a team member or stakeholder that the expected follow-up has not taken place. An alert can be configured to include specific details about the follow-up and is often used for time-sensitive communications, making it suitable for this scenario. Other options do not align with the requirements. For example, merely adding an interesting moment or changing program status does not focus on sending a notification about the lack of follow-up. Sending an email might not ensure a timely alert as an alert can be more immediate compared to an email, which may not be seen as urgently. Therefore, the combination of waiting followed by sending the alert is the most effective and direct approach to achieve the desired result.