Marketo Certified Expert Certification Practice Test

What functionality is utilized for Marketo embedded forms when launching a new gated asset on a company website?

1. reCAPTCHA

2. Progressive Profiling

3. Suppression of competitor form fills

4. Form Pre-fill

The correct answer is: Progressive Profiling

Progressive Profiling is particularly effective for gated assets on a company website because it enhances user experience and data collection. When a user interacts with an embedded form for the first time, the form may ask for basic information, such as their name and email address. Subsequent visits can prompt for additional details in a gradual manner, avoiding overwhelming the user with too many fields at once. This approach not only helps in acquiring more comprehensive data over time but also encourages users to complete the form, as they are not faced with a lengthy entry process upfront. In the context of launching a new gated asset, employing Progressive Profiling can significantly improve conversion rates, as it allows for a more personalized and user-friendly experience. Users feel less pressure to provide extensive information all at once, which can reduce form abandonment and increase engagement with the gated content. The other functionalities serve different purposes. reCAPTCHA primarily focuses on distinguishing human users from bots, thus enhancing form security. Suppression of competitor form fills is a tactic used to prevent competitors from submitting forms, which can be relevant in certain marketing strategies but doesn't directly relate to user experience or data collection from new leads. Form Pre-fill leverages previously submitted data to automatically fill out fields for returning users, which is useful for