Marketo Certified Expert Certification Practice Test

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Enhance your career with the Marketo Certified Expert Certification Test. Prepare with multiple-choice questions, detailed explanations, and hints. Excel in your exam and elevate your understanding of Marketo marketing automation.

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

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What happens when a lead fills out a Marketo form?

  1. A new lead is created or an existing lead is updated

  2. A new lead and a new account are created

  3. A duplicate lead is created

  4. A new account is created

The correct answer is: A new lead is created or an existing lead is updated

When a lead fills out a Marketo form, a new lead is either created in the system or an existing lead is updated with the new information provided in the form. This functionality is essential for maintaining accurate and up-to-date records in the Marketo database, ensuring that all interactions and data points for a lead are consolidated. This mechanism allows businesses to track engagement, preferences, and any changes in lead status efficiently. If the lead is already present in the system, filling out the form updates their existing record with the new information, such as changes in contact details or other relevant attributes. This is crucial for effective lead management and enables more personalized marketing efforts. The other options are less accurate because they imply scenarios that do not reflect the typical functionality of Marketo forms. For instance, creating unnecessary duplicates or accounts would lead to inefficiencies and confusion in data management, which is contrary to the design principles of customer relationship management platforms like Marketo. Therefore, the primary outcome of a lead submitting a form is the update or creation of a lead record, which is why the chosen answer is correct.