Marketo Certified Expert Certification Practice Test

What is true about leads with duplicate email addresses in Marketo?

1. They cannot be sent the same email be the same flow step during a single batch campaign run.

2. They can never be sent the same email

3. They cannot qualify for the same Smart Campaign run

4. They cannot exist in the same Marketo instance

The correct answer is: They cannot be sent the same email be the same flow step during a single batch campaign run.

When managing leads within Marketo, it's important to understand how the system handles duplicate email addresses. In this case, the correct statement is that leads with duplicate email addresses cannot be sent the same email during the same flow step in a single batch campaign run. This is based on how Marketo processes leads. Each lead is identified uniquely by their email address. If there are duplicate records (i.e., multiple leads with the same email address), the platform treats them as one entity when it comes to sending emails in that specific flow step. This means that if a campaign attempts to send an email to leads with duplicate email addresses, only one email will be sent to that email address, avoiding potential issues like spamming a single lead from multiple records. Hence, this option emphasizes Marketo's safeguards against sending redundant communications to the same email address, ensuring a more efficient and user-friendly experience for recipients. Understanding this functionality is crucial for managing campaigns effectively and maintaining good communication practices with leads.