Marketo Certified Expert Certification Practice Test

Where is it indicated that a lead has reached a specific lead score and is marked as sales ready?

1. A flag in Admin

2. Lead Status

3. Email Permission

4. Lead Owner Comments

The correct answer is: Lead Status

The indication that a lead has reached a specific lead score and is marked as sales ready is found in the Lead Status field. Lead Status is a crucial component within Marketo that is used to track the progression of leads through the sales funnel. When a lead achieves a predetermined score that qualifies them as ready for sales engagement, this status can be updated to reflect that readiness, often categorizing them as "Sales Ready" or similar. This status not only helps in identifying which leads should be prioritized for follow-ups by the sales team, but it also facilitates better alignment between marketing and sales teams by providing clear visibility into lead qualification. The Lead Status field typically reflects various stages such as New, Engaged, Lead Accepted, and Sales Ready, which aids in aligning marketing efforts with sales goals. The other options do not serve as indicators for sales readiness. For example, a flag in Admin is used for administrative purposes and does not directly relate to individual lead scoring. Email Permission pertains to consent for contacting leads and does not indicate their qualification status. Lead Owner Comments may provide insight or notes on a lead, but they do not explicitly signify the degree of readiness for sales engagement like the Lead Status does.