Marketo Certified Expert Certification Practice Test

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Which information is NOT displayed on the Email Send Program dashboard?

Opens
Clicks
Delivered
Soft Bounces

The correct answer is: Soft Bounces

The information displayed on the Email Send Program dashboard includes various metrics that help marketers assess the effectiveness of their email campaigns. Opens, clicks, and delivered emails are primary engagement metrics that reflect how recipients are interacting with the content. Opens indicate how many recipients have viewed the email, clicks show how many have engaged with the links within the email, and delivered refers to the total number of emails that successfully reached the inboxes of recipients. However, soft bounces, which are temporary delivery failures (for instance, when a recipient's inbox is full), are not directly visible on the dashboard. While tracking soft bounces is essential for understanding email deliverability and engagement over time, this specific metric does not appear prominently on the Email Send Program dashboard. Instead, it is typically found in report sections focusing on deliverability or detailed analysis of send performance, thus emphasizing why the correct answer is that soft bounces are not displayed on that specific dashboard.