Marketo Certified Expert Certification Practice Test

Which of the following actions cannot be performed in Marketo’s reporting section?

1. View lead activity

2. Edit campaign status

3. Generate performance reports

4. Export campaign results

The correct answer is: Edit campaign status

The action that cannot be performed in Marketo’s reporting section is related to editing campaign statuses. The reporting section is primarily designed for analyzing data and campaign performance, focusing on how leads interact with various marketing efforts and tracking the effectiveness of campaigns. Viewing lead activity provides insights into individual leads and their engagement with content, while generating performance reports allows users to assess overall metrics and key performance indicators across campaigns. Additionally, exporting campaign results facilitates sharing and further analysis outside of the Marketo platform, contributing to a comprehensive understanding of marketing effectiveness. However, changing or editing the status of campaigns is not within the capabilities of the reporting tools; instead, such actions are handled within the campaign management section of Marketo. This distinction highlights the specialized purpose of each area within the platform.