Marketo Certified Expert Certification Practice Test

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Enhance your career with the Marketo Certified Expert Certification Test. Prepare with multiple-choice questions, detailed explanations, and hints. Excel in your exam and elevate your understanding of Marketo marketing automation.

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Which of the following actions will result in a lead being scored in Marketo?

Subscribing to a newsletter
Visiting an event page
Registering for a webinar
Sharing content on social media

The correct answer is: Registering for a webinar

Registering for a webinar is an action that typically results in a lead being scored in Marketo. This is because registering for a webinar indicates a significant level of interest and engagement from the lead. When someone signs up for a webinar, it typically means they are actively seeking information and willing to provide their contact details, which can be a strong indicator of their potential as a qualified lead. In the context of lead scoring, activities that signify a deeper commitment to a company's offerings, like attending a webinar, usually carry more weight compared to actions like subscribing to a newsletter or visiting a page. While those actions also indicate some form of interest, they do not usually require as much commitment or personal information exchange as registering for a webinar does. Therefore, webinars are often considered critical events in the buyer's journey and are rewarded with higher scores in a lead scoring model.