Marketo Certified Expert Certification Practice Test

Which of the following can be used as a filter in Smart Lists?

1. Score Values

2. Tags

3. Snippets

4. Tokens

The correct answer is: Score Values

Score Values can be used as a filter in Smart Lists because they are a part of the lead's data that can be quantitatively measured and tracked within Marketo. This function allows marketers to segment their audience based on lead scores, which are often determined by the engagement and behaviors that leads exhibit over time. By applying score values as a filter, users can identify leads who meet specific scoring criteria, enabling targeted marketing strategies based on engagement levels. In contrast, Tags, Snippets, and Tokens have different roles within Marketo. Tags are generally used for organizing and categorizing assets but are not directly applicable as filters in Smart Lists. Snippets are pieces of content that can be reused in communication but do not serve as filters for audience segmentation. Tokens are placeholders for dynamic content and personalization but, like snippets, do not directly affect segmentation criteria in Smart Lists. Understanding these distinctions is crucial for effective use of Marketo's segmentation capabilities.