Marketo Certified Expert Certification Practice Test

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Enhance your career with the Marketo Certified Expert Certification Test. Prepare with multiple-choice questions, detailed explanations, and hints. Excel in your exam and elevate your understanding of Marketo marketing automation.

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Which of the following type of Smart Campaigns listens for an action, then runs when that action occurs?

Recurring
Flow
Trigger
Batch

The correct answer is: Trigger

The correct choice is the type of Smart Campaign known as a Trigger Campaign. Trigger Campaigns are designed to activate based on specific actions or events that occur, such as a lead filling out a form, visiting a webpage, or changing status. This real-time response allows marketers to engage with leads immediately after an action is taken, providing timely interactions that can enhance lead nurturing and conversion opportunities. Trigger Campaigns differentiate themselves from other types of campaigns by their ability to listen for these specific actions continuously and respond accordingly. This automation streamlines marketing efforts and improves the overall efficiency of marketing operations. In contrast, Recurring Campaigns are set to run at specific intervals, unaffected by lead actions. Flow is merely the series of steps executed when a campaign runs, and Batch Campaigns gather a list of leads based on a filter criteria and execute processing in bulk rather than in response to real-time actions. Therefore, Trigger Campaigns are unique in their capacity to respond dynamically and immediately to user behavior.